IBER’s Journal Edition N.º 2
INTERNATIONAL BUSINESS AND ECONOMICS REVIEW - Number two
The number two of IBER´s Journal is now available (ISSN 1647-1989, nº2, 2011). IBER an annual research journal that reflects the research work developed by teachers and researchers from Economic Sciences and Communication areas.
IBER is a double-blind peer review and has a Scientific Board of more than forty PhDs researchers in the mentioned areas of research, which means more than fifteen countries and more than twenty five Universities worldwide.
IBER number two publishes original articles from authors that answer the annual “Call for Papers”. All the articles were evaluate in the double-blind peer review system. For this number two journal the Scientific Board included more than forty PhD researchers from more than twenty five International Universities.
In 2011, IBER published papers from scientific researchers in Economics, Management, Marketing, Tourism, Communication, Public Relations and Social Media Networks.
Editor's Note
There is no Science without research. This research Journal has an international Scientific Board of more than forty PhDs, from more than twenty five Universities that represents more than fifteen countries. The objective of this Journal is to divulge the research from CIGEST Professors and researchers in economic, managment and Communication areas.
Nowadays, Science is global and transnational.
Miguel Varela, PhD
ISG and INP Dean
Corruption and Poverty | Santos, Rui Teixeira, Professor Associado, Universidade Lusófona
ABSTRACT: The quantitative methods have been questioned, mostly because at certain points they served as tools to identify the poorest countries as being the most corrupt, and the most developed ones, such as Germany, as being the least corrupt. In the end, the criticism to the econometric models of the German school and, specially, the example of International Transparency turned out to become an ideological fight between two suspicious worlds.
This paper will enable to conclude that, in reality, corruption creates a death weight on the Economy, i.e., it decreases the commerce acts and thus ends up by contributing to the countries’ impoverishment. I support the idea that corruption really contributes to the reduction of the economies' potential and it is therefore an impoverishment factor of the States. PDF
Entrepreneur XXI - Education for Entrepreneurship - New paradigm? | Ferreira, José Luís Soares, Researcher
ABSTRACT: There have been large social and economic changes in the world during the last 30 years. These changes allow 21st century entrepreneurs to act beyond the mere creation of businesses, using new values, not only economic ones, and being able to undertake a social function of change and economic and social development, more human, more sustainable and more intelligent. Nowadays, the quality of entrepreneur is basically considered an attitude towards life, not a skill, and that is useful and necessary in every field of social life. This trend questions the old promotion methods of entrepreneurship, based on management training and business plans. The “Tree model for the development of entrepreneurial competences” Ò suggests a systemic approach of education for entrepreneurship, based on the qualification of people and their potential, which comprises, in the root, a profile of key behavioural and performance competences, in the trunk, experimental pedagogical procedures and, in the fruits, real results (not simulated or didactic) within group projects, transversal to people context, regardless of age, activity or economic situation.
KEY WORDS: Entrepreneurship, education, Tree Model. PDF
From “(R)Evolution” to sustainable development: current features and perspectives | Jerónimo, Winston, Center for Environmental and Sustainability Research, Departamento de Ciências e Engenharia do Ambiente, Faculdade de Ciências e Tecnologia, Universidade Nova de Lisboa; Oliveira, Nuno Gaspar, Assistant in ISG, Business R&D Centre, Instituto Superior de Gestão.
ABSTRACT: This article aims to address the issue of Sustainable Development (SD) in an evolutionary perspective within its multidisciplinary scope. The complexity of developments for sustainability has frequently proven difficult in its implementation, evaluation and effective communication.It was our intention to provide an outline of the diverse views on the subject, focusing on globalization as a change of attitude towards sustainability.It is a review of terminology associated with the SD and its multiple interpretations.It is referenced the apparent and irrelevant impact of initiatives to solve the economic, social and environmental problem. It emphasizes the influence and importance of strategies and the positioning of SMEs on the way to SD in the policy of act local think global.
KEY WORDS: Strategy, Sustainable Development, Sustainability, SMEs. PDF
Internet based start-up and business – entrepreneur dilemma about “on-line added value” | Tomasz Ordysiński, University of Szczecin. Poland.
ABSTRACT: Internet has become a environment of virtual enterprises which like on traditional market change their owners (are sold and bought). There are also many new on-line initiatives (“start-ups”), which are the object of trade just after or even before they were put on-line. To perform such a transaction the price must determined. As on traditional market also Internet companies are trying to increase their value. The problem here is that the share of tangible assets is very often less than “1%” of their final price. The question which appear in that moment is what factors really influence and determine something, which for the final customer is just a Web site. This article presents most popular types of commercial websites with a set of methods, which enable to price commercial Web site. There are also pointed factors, which are used for such a calculation. Those factors should be crucial entrepreneurs of Internet business cause they create something which can be called “on-line added value”. Keywords: methods of pricing website, Web site value, “on-line added value”. KEY WORDS: methods of pricing website, Web site value, “on-line added value”. PDF
Economic context for venture capital activity | Joaquim Sérvulo Rodrigues, CEO of Espírito Santo Ventures. PDF
Ensinar e Avaliar os alunos no Ensino Superior - o espírito de Bolonha e o estado social | Ana Aires Amaro, PhD and ISG's Professor Assistant. PDF
Entrepreneurship, Business Angels, grants and government funds to entrepreneurship and economic development Jaime Prudente, Instituto de Apoio às Pequenas e Médias empresas e à Inovação Direcção de Participadas e Instrumentos Financeiros. PDF
Means to an end: micro credit in the fight against poverty | Pedro Seabra, Researcher, Portuguese Institute of International Relations and Security. PDF
Gestão de Crises - OTAN: O Reflexo da Comunicação de Crise nos Jornais Nacionais | Nuno Brandão Goulart,PhD Professor Coordenador no INP, Instituto Superior de Novas Profissões and Patrícia Marcelino, Mestre em Comunicação Integrada pelo INP, Instituto Superior de Novas Profissões
ABSTRACT: Our research focused on the importance of Communication for the functioning, image and reputation of the organization and its weight within the same, giving a special emphasis on the variable of Crisis Communication. Through this research, the goal was to determine the importance that is attributed, by the North Atlantic Treaty Organization (NATO), to the need for the existence of a Crisis Management Plan, in particular regarding Communication.
This study aimed the verification of the approach to the topic of Crisis Communication in an organization this large, the relevance of Integrated Strategies of Crisis Management, by assessing how NATO's crises are mirrored in National Newspapers.
KEY WORDS: Crisis Management, Crisis Communication, Public Relations, Public Affairs. PDF
Marketing Communication 2.0: Leveraging Multimedia Brands through Social Media Networks Prof. Dr. Sabine BAUMANN, Professor, Institute for Media Management and Journalism, Jade University, Germany
ABSTRACT: Social technologies allow interactive personal communication with company stakeholders. Research on the adaptation of social media for branding and marketing communication is still in its early stages, as well as the development of implementing concepts and guidelines. The paper explores potentials and risks of adapting social media strategies for multi-media branding and marketing communication. Based on the analysis of changes in media usage it derives strategies how companies can integrate social media into their branding and marketing communication strategies. After thoroughly discussing opportunities and risks of different strategies, the paper closes with an outlook on upcoming trends.
KEY WORDS: Branding, Marketing, Social Media, Relationship Management, Strategic Management. PDF
The Motivations to by a Perfume | Maria Victoria Carrillo Durán, Profesora Doctora Titular em Comunicación Audiovisual y Publicidad. Universidad de Extremadura, Espanha. Filipe Sales Luis Rosário, Doutorando em Comunicación Audiovisual y Publicidad de Universidad de Extremadura, Badajoz, Espanha
ABSTRACT: This research has the gold to find the motivations for buying a perfume in the Portuguese market. In order to have results, the study is based in interviews done to professionals of the sector that have daily contact with consumer and help to sell perfumes. The final gold is to develop a list of motivations for purchasing a perfume.
KEY WORDS: perfumes, perfumery selective market, motivations for buying a perfume. PDF
O Pós-Turismo na Sociedade da Informação | Vera Dias Silva, Assistente no INP e no ISG
ABSTRACT: The new Information and Communication Technologies allow us today to be in contact with the world in real time. New ways to communicate and access information through these new technologies enable currently talking about the Internet as a key part in our lives, both at work and at leisure. One begins to be aware of the importance that the Internet and the role it plays in our day-to-day as individuals. Emerge a new society: the information society and consumption. The consumption of new tourism products comes as a reflection of this new society, and as a result, we are witnessing a new consumer behavior, increasingly complex and difficult to anticipate.
KEY WORDS: Tourism, Society of Consumer Affairs, Tourism Products, tourist companies, Consumer Behavior, Social Responsibility, Green Tourist. PDF
O Recurso aos New Media como Estratégia de Comunicação Política - o caso das eleições Portuguesas para Presidente da República em 2011| Maria Barbosa, CIGEST Research, Assistant in INP; Joana Mota, PhD Professor Auxiliar in ISLA
ABSTRACT: According to the literature in the field of Political Communication the use of new media played a major role in the election of Barack Obama as the new President of the United States of America in 2008. Web campaigning has become an important subject for other democratic countries, including Portugal.
The aim of the present research consists in identifying and analyzing the official websites of the six candidates that run for President in the elections in Portugal in January 2011. Concerning the use of new media, the political communication strategies employed by each candidate were compared. The applied research methodology consisted in the thematic content analysis, used both as a quantitative and a qualitative tool.
KEY WORDS: Political marketing, Political Communication, Web Campaining, New Media. PDF
O TURISMO RESIDENCIAL: CONTRIBUTOS CONCEPTUAIS PARA A SUA ANÁLISE | Mafalda Patuleia Assistant in INP and ISG; Cláudia Ribeiro Almeida, Associate Professor in Algarve University, Faro, Portugal, Ana Maria Ferreira, Associate Professor in Algarve University, Faro, Portugal.
ABSTRACT: It's increasingly varied the way tourism is practised. This reflects both in the complexity of the tourism market and the plurality of social behaviour. Tourism activity has been in the last few years a stage for structural change, always being updated and trying to keep up with a sort of tourist that is ever increasingly demanding, experienced and informed. These well known transformations were the cause for a rise in tourism practises, including a search for Residential Tourism. Throughout this paper, we will assume that Residential Tourism relates to a second home abroad and we will look at this in a first instance. But we will also look at integrated resorts that, in themselves, incorporate a diverse choice in accommodation and entertainment. Since this is a complex area, discussing these issues has given rise to pertinent questions about what they mean, and the way it is practised. Therefore, we will propose an update of meanings that can be closer to current tourism practices by using conceptual analysis, history and representativeness.
KEY WORDS: Residential Tourism, second homes and resorts. PDF
Outdoor Advertising in Portugal - New Defitinion of Outdoor Advertising Media | Victoria Carrillo Durán, Profesora Doctora Titular en Comunicación Audiovisual y Publicidad. Universidad de Extremadura, España; Paula Lopes, Assistant in INP, CIGEST Research, PhD Student in Comunicación Audiovisual y Publicidad, UNEX, Spain; Miguel d’Abreu Varela, PhD, Professor and Dean in INP and ISG, Lisbon, Portugal
ABSTRACT: The Outdoor Advertising in Portugal hasn’t been well studied, but this sector of advertising has been expanded which enabled different kinds of Media advertising. This study has the gold to find a new list of Outdoor Advertising Media according to the location Out-of-Home or Indoor. For our research we did interviews to the professionals of Outdoor advertising sector, our primary sources, and also worked in a theoretical research.
KEY WORDS: Outdoor Advertising, Definition of Outdoor Advertising Media, Outdoor Advertising in Portugal. PDF
Why Should Central Banks Communicate with Public? “Exposuring the Frame” vs. “Never Explain, Never Excuse”| Aslı Şen-Taşbaşı, PhD. Assistant Professor at FMV Işık University. Meşrutiyet Köyü, Üniversite Sk. Kumbaba Mevkii, 34980 Şile İstanbul-Turkey.
ABSTRACT: The ability of a central bank to affect the economy depends on its ability to influence market expectations about the future path of financial indicators. Effective communication with the public increases the transparency of monetary policy. Increased transparency improves the public’s understanding and support of monetary policy and the democratic accountability of the central bank, serving to convergence to the rational expectations equilibrium. The paper suggests that, in order to be able to build stable monetary markets against financial crises, communication should be considered as an integral part of the modern day monetary policy.
KEY WORDS: Central bank, communication, monetary policy. PDF